Tuesday, March 11, 2008

Welcome!!

Welcome to Product Management for Profit. Not a spine-tingling subject, but for marketing practitioners, it's all about delivering profit from marketing activities. My goal is to get marketers talking about how to show marketing's contribution to value creation. So, I'll be posting thoughts, resources, best (and worst) practices, and the like. I'd like to hear from you...what works, what doesn't work....

1 comment:

BusinessLeader said...

I can really appreciate what you are saying, Mr. Riggins. Very insightful and thanks for sharing.
I will visit again.