I used to work with a guy who had this great way of getting out of meetings. At exactly 25 minutes after the meeting began, his secretary would come in and whisper something in his ear. He would then leave the meeting room. Ten minutes after that, his secretary would reenter the room, pick up his belongings and leave. This guy never attended a meeting for longer than 30 minutes!
Now there's a free service called Phone My Phone (http://www.phonemyphone.com/) that cuts out the middleman. If you go to Phonemyphone.com, you can have the service contact you at a pre-determined time so, if you're in a boring meeting, you can discretely excuse yourself and leave. It's also great as a Plan B for that excruciatingly terrible blind date. I've also heard it used to find your cell phone when there's not another phone around.
Now, I doubt phonemyphone.com will become the next LinkedIn for the business world.
But it teaches us as marketers that if you tap into pains in the marketplace ("please get me out of this meeting!!") you can create awareness for your company. Then you can then add additional services that are more serious and business focused.
It will be interesting to see how PMP gains subscribers and how their business model evolves.
Has anyone used Phone my Phone?
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