Making a Difference

Back from a mid-summer’s blogging break…..

One of the reasons I love what I do is that I get to work with passionate visionaries. And sometimes, these visionaries have an idea that could change the world, or at least a piece of it. I’m currently helping a start up that is trying to change the world for all the right reasons. InvoTek, a firm based in the small northwestern Arkansas town of Alma, makes assistive technology devices that help people with high spinal cord injuries use a computer. Their flagship product, AccuPoint, uses sophisticated laser technology to enable quadriplegics to operate a computer using head movements. This technology has changed the world of a small group of users who can now download pictures of their grand kids, send emails to friends, and organize a reunion of Navy buddies. For more on InvoTek, see the Fort Smith, AR City Wire article.

Here is a for-profit company with a non-profit’s vision. It shows in their products, their commitment to their customers, and even in their tag line: Compassion Driven Innovations. They understand that a solid business strategy starts with changing someone’s world.

It’s like a mentor once asked me, “Do you want to make a dollar, or do you want to make a difference?”