Wednesday, December 10, 2008

12 Ways to Survive This Nuclear Winter (Part 2)

Here's part two of Josh Quittner's advice on how to survive (and thrive) in the current dismal economy. Josh is Consumer Technology Editor-at-Large for TIME Magazine.

Number 7: Obsess about data -- cash flow, web traffic, number of customers, etc. Now is the time to let the numbers guide, but not dictate, your decisions.

Number 8: Reconsider your business model. Are you doing what generates revenue? Or are there tangential functions that don't add money to the company or value to the brand?

Number 9: Study the big picture. Where are the major players in your market? What are they doing? Are they leaving niches under-addressed?

Number 10: Overcommunicate with customers, employees, vendors, investors, and all other stakeholders.

Number 11: Work on stuff that matters -- In other words, is this what I really want to do with my life? If not, now is a great time to find that other something and get after it.

Number 12: Have I got a good back up plan? To quote that great philosopher from SNL of old, Rosanne Rosanadana, "It's always something." When you try to predict the future, you will be wrong. So have a Plan B (and C, and D).